In September 2003 the news went out nationwide: Karlsplatz, one of Vienna's main squares, is soon to be renamed Nikeplatz. Apart from the new name, it
appears that a huge monument in the shape of Nike's famous "Swoosh" logo will be built in Nikeplatz. Needless to say, it is all fake. The one-month campaign provoked the reactions of Vienna's citizens, city officials and, of course, the Nike group, which has denied any involvement and starts legal
action to put an end to this bizarre performance. This almost unbelievable prank is the work of the organization known as 0100101110101101.ORG, who this time have tricked an entire city: Vienna.

Nobody knows with precision who's hidden behind the name
0100101110101101.ORG. Anything has been said about this renegade cyber-entity, accused of being "simple thief", dubbed as "media dandy" and "cultural terrorists". They are the authors of some of the most perfect media exploits of the last years, such as the spoof of the Vatican website - almost identical with that of the Holy See, but with slight deviations - or the memorable theft of the art gallery Hell.com.